Ask any association executive about their biggest governance challenge and you'll hear the same answer: finding great board members. But the real problem usually isn't a shortage of willing volunteers — it's the absence of a system to develop them. Great board members are built, not found.
The Accidental Board Member Problem
In too many associations, board recruitment is a scramble that begins sixty days before the next election. The result is boards that lack diversity of thought, skill, and perspective.
Building the Pipeline
Stage 1: Identify Emerging Leaders Early
Watch for members who show up consistently — not just for events, but for the work. They ask good questions. They follow through on commitments. They care about the mission, not just the title.
Stage 2: Create Graduated Leadership Experiences
Build a progression: start with a task force assignment, move to a committee role, then a committee chair position, then a board observer seat. Each step teaches different skills.
Stage 3: Invest in Leadership Development
Offer training specifically designed for volunteer leaders — governance fundamentals, financial literacy, strategic thinking, effective meeting participation.
Stage 4: Build a Diverse Pipeline
Diversity in the pipeline produces diversity on the board. Intentionally reach into communities and demographics that are underrepresented in your current leadership. Create mentoring relationships that bridge the gap between interest and readiness.
Stage 5: Create Meaningful Off-Ramps
Not every pipeline participant will end up on the board — and that's fine. Advisory panels, special project teams, and ambassador programs ensure that everyone who enters the pipeline has a place to serve.
The Executive's Role
Pipeline development isn't solely a nominating committee responsibility. The association executive plays a critical role in talent spotting, culture setting, and infrastructure building.
The quality of your board five years from now depends on the investments you make in volunteer development today. Build the pipeline deliberately, and you'll never scramble for great board members again.
From the Book
Mastering Association Management: What It Takes to Earn the CAE
This article draws on concepts explored in depth in this book by D.A. Abrams.
Explore the BookRecommended Course
Association Management Excellence
Prepare for your CAE credential with comprehensive exam prep
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